Midocar, Romanian dealer of Volkswagen, organized a motorcade to promote Volkswagen cars. During 3 days (6-8 October) the motorcade consisting of 12 cars crossed Bucharest and stopped in specially organized places "headquarters". The hostesses were inviting the audience to sign up for a test drive.
Prestigio was the main partner in Midocar campaign and equipped the cars and the tent with numerous gadgets. Even the registration forms were done through an application on Prestigio MultiPads, allowing everyone to test Prestigio product while registering.
The project turned ou to be a blast, the participants enjoying the adventures and the special incentives, organized by Volkswage and Prestigio.